First, I want to say that I don't agree with just sending out your baby to anyone to review. I want to know the person reviewing the book, what they've reviewed in the past. Is it to gain a favorable review? Duh, sure. But also to feel comfortable that the person doing the review is fair and may actually like the genre and theme of the book. It's similiar to looking for an agent.
So here's what I did...
Where Oh where should I start?
- I started with genre in their url. My book is YA Dark Fantasy/Paranormal Romance, so I looked into bloggers with something in their URL that matched that.
- I looked up other published books similiar to mine and searched "reviews". You'll find quite a few this way and it's a sure bet they review your genre.
- Then I found an extensive YA book blogger list and randomly chose some, looked at their blogs, and if it was a good match I added it to my list.
What I looked for?
- Review policy. Most have them. Be sure to check them out.
- The date of their last review. Some haven't reviewed in a while. A hint that they probably are behind or not blogging anymore.
- Quality of the review.
- Books that I've read and liked and not liked and how they reviewed those.
What I learned?
- This is very time consuming. Be prepared to spend a few hours at least.
- Blogs that are closed to new requests usually have high follower rates.
- Most blogs didn't accept Indie/self published requests.
- Quality of the review beats out follower rate.
Be warned...this is a very small sample of those blogs I looked up and statistically irrelevant. =)
Do you have a system when looking for book bloggers? Care to share your experience?